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What is Business Communication and why it is important.

Presentation Skills

Business communication is the process of sharing information between people within and outside an organisation. It can be used to promote a product, service, or idea, or to build relationships with customers, suppliers, or employees.

Business communication can take many forms, including face-to-face meetings, telephone calls, emails, and text messages. It can also be used for marketing, advertising, and public relations.

The most important thing to remember when communicating in a business setting is to be clear and concise. You want to make sure that your message is understood and that there is no room for misinterpretation.

When communicating with customers, suppliers, or employees, it is important to be respectful and professional. Remember that you are representing your company and you want to maintain a positive relationship.

It is also important to be aware of cultural differences when communicating with people from other countries. What may be considered polite in one culture may be offensive in another. It is important to do your research and to be sensitive to the needs of your audience.

Business communication can be a challenge, but with a little practice and understanding, it can be an effective tool for promoting your business.

It is no secret that communication is key in any business. In order to have a successful business, it is important to have effective communication between the employees, management, and customers.

Here are the top five reasons why effective communication is important in business:

  • 1. Helps to build trust: In order for a business to be successful, there must be trust between the employees and management. When communication is effective, it helps to build trust between the different parties.
  • 2. Helps to keep everyone on the same page: Effective communication ensures that everyone is on the same page. This is important because it helps to avoid misunderstandings and miscommunication.
  • 3. Helps to improve customer service: When communication is effective, it helps to improve customer service. This is because the employees will be able to understand the needs of the customers and be able to provide them with the best possible service.
  • 4. Helps to resolve conflicts: Effective communication can help to resolve conflicts between employees, management, and customers. When communication is effective, it helps to find a resolution that is fair for all parties involved.
  • 5. Helps to improve overall productivity: When communication is effective, it helps to improve overall productivity. This is because employees will be able to work together more efficiently and get tasks done in a timely manner.

Effective communication is important in business for many reasons. These are just a few of the most important reasons why effective communication is important in business.

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Program Structure :

  • Duration –2 Months
  • Delivery Periodicity –Three Session in a Week
  • Session Duration –60 minutes
  • Delivery Type –Online / On Campus Instructor Led Classes
  • Batch Size –15 - 25

Shweta Pandey

A Commerce Gold medallist and a Management Professional by education, Shweta is a proficient Behavioural Skills Trainer.

Shweta carries over decades experience of in a mix of corporates and academics, out of which, over the period of the last 12 years, she has trained several Gen Z and millennials to empower them in the area of soft skills, behavioural skills Public Speaking etc..She also carries Teaching Experience from reputed academic institutions like St Francis, Manipal School etc and many more…

She has been associated with new age education technology companies as well as an Instructor and Guide for various Virtual Communication Interventions…She also carries certifications in Public Speaking and Business English Communication (BEC) certified trainer…

Shweta is an active member of the Lucknow Management Association, where she actively contributes to the management activities emanating from women’s empowerment.

Neeraj pandey

As a Leader, Neeraj, has over 21 years of experience in Marketing, Business Development, and Sales and related functions of Business Growth.

Academically, in addition to being a Science Grad, he is a Management Alumnus of NMIMS Mumbai and has completed a Leadership Management Course from IIM Ahmedabad.

Neeraj has held various Leadership positions in companies like HCL Group, ICICI Group, HDFC Group, Godrej Group. His recent assignment has been with All India Management Association as a Deputy Director - CMD

He, now, helps his clients scale their sales, revenues and customer growth through different actionable plans. He believes everyone can transform into their best version - through purpose, motivation, and process. He has experienced such changes through consistent atomic actions in himself and his clients.

Neeraj is also a Certified NLP Specialist, Practitioner and Consultant.

Neeraj coaches clients who wish to achieve the big dream and take committed actions. Most of his clients want to transition from a role, career, or industry. Some want to kickstart a hustle, be self-employed, or turn entrepreneurs.

Neeraj is a certified Executive Coach and Intelligent Leadership Coach, he endeavours to help more professionals experience coaching and change.

He also consults and supports SMEs to accelerate marketing, business development, and sales outcome.

Neeraj is a certified trainer in B2B complex sales and helps sales executives uncover value for their clients, master compelling conversations, and achieve measurable improvement in sales performance. He specializes in sales prospecting, consultative selling, account management, sales productivity, and sales coaching.

He is actively associated as a prominent member of Lucknow Management Association, and several MSME and Start up’s Forums.

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